And then another teacher saw it and said, “Could you do a sign for my room?” One thing led to another, and all through upper grade school and high school, teachers would ask me to do signs for them.īecker: When you started to do rock posters, a lot of the typography was almost beyond legibility. A teacher asked me to do a sign and I did it. Part of that came about because even as a boy in grade school I could do lettering that people could read. I’d go to the stores and look at all these posters, and no one was doing exactly what I was doing, but I got a sense of what kind of imagery I needed, although I didn’t really see myself doing rock posters at the beginning.īecker: How did you start to introduce typography into the collage posters? It seemed like you created typefaces, even though they were hand-drawn at the beginning. Singer: To some extent I was influenced by the poster scene. Singer: I took 12 collages to show him, and he hired me to make a poster out of each one.īecker: In your collages, there’s something psychedelic in the way you put images together that was similar to the vibe of other poster-makers, but you were just using a different tool. I started watching the music, started collecting some posters, and thought, “Gee, maybe I should do some posters.”īecker: What was the first poster that you made for Bill Graham? Singer: It was already going on when I ended up in San Francisco. The ship came down California and ended in San Francisco, and I thought, “Okay, I’m out of here.” My time in the service was over, so I left and ended up in San Francisco in the early ‘60s.īecker: So you’re at the beginning of a music scene that was happening in San Francisco. I was a Morse code operator on a ship for a while, went all over the place. Singer: I joined the Navy and ended up on the West Coast. I was amazed that I got it.īecker: How did you go from Quakertown to San Francisco? I won the contest and there were a lot of people who entered. As a senior in high school, I did a logo for my school. I did a lot of that when I was younger, at home in Quakertown, Pennsylvania. H e was impressed by them and said, “Well, the only place you can really do anything is with Bill Graham.” So, I went to see Bill.īecker: How did you come into collage as your main expression? Eventually I took them to show Victor Moscoso. Joseph Becker: How did you get involved in designing rock posters?ĭavid Singer: I just started doing collages and wanted to get someone’s opinion about them.
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